We help in-house teams take rebrands from launch to rollout.

For Brands
that Work on Mondays.

Launching is the easy part.
Post-agency is where the fight for consistency and “is this on-brand?” really begins.

At Local Colour, we work in the handoff between agency and in-house. Helping teams implement brand systems and creative workflows that keep campaigns aligned and assets consistent. It’s the difference between a brand that looks good in a deck and one that holds up inside a company.

Our process starts where
the guidelines stop.

Find the gaps

We work with your in-house team to see where they’re struggling, rebuilding assets, or defaulting to old habits because the new brand doesn’t yet fit how they work.

Build what’s missing

We extend the rebrand into the parts that weren’t built out: creating the tools, assets, and additional guidelines your team needs to apply the brand consistently and make the brand work across the business.

Make it stick

We train your in-house team to manage and evolve the brand. Through workshops, guidelines, and structured onboarding, they learn how to apply, adapt, and extend the brand across every channel and project.

We’ve Seen That Movie.

The Rebrand Victory Lap

The launch video’s live, the decks are approved, there's even confetti. Then Monday shows up with 87 requests and no plan for how the new brand actually gets executed.

The Pile-Up

The new brand adds more: more assets, more approvals, more “urgent” updates, all landing on a team already at capacity. Too many deliverables, not enough runway.

The Perfect Brand Book

Aka the Unicorn Brand Book: every scenario considered, every slide approved. Then brand hits daily production and there's a hundred unplanned uses the deck never covered.

Why you need us.

In-house teams are overloaded. Agencies are expensive and slow. We’ve been the ones keeping the brand alive at 4 p.m. on a Friday.

We’ve worked inside the agencies building brands and managed the in-house teams that keep them running. That’s why we get both the creative vision and the operational reality — agency quality at an in-house pace.